Developing the Duck & Cover identity, packaging, product design and marketing collateral for a leading edge fashion brand required something pretty special. From the outset we helped develop a product marketing protocol that would provide a clear-cut labeling system while helping to increase sales ultimately through iconic design. The ‘Laughing Buddha’ provided not only a key brand builder but a major driver of sales. The brand is now sold in quality department stores alongside Ralph Lauren, Diesel and other high end men's clothes.