REVERSING THE DECLINE IN POPULARITY OF CRICKET STEP BY STEP
Over the last six years Whitestone has worked with the ECB across the organisation to develop its brand and entire brand portfolio.
From the start, understanding that we needed to work on a long-term approach, provide clear deliverables and establish the value of building
the ECB's brands built confidence in all stakeholders and resulted in the everyone becoming increasingly involved in a collective effort and investment in the sport.
Our work with the ECB has covered a vast range of activities including everything from strategies for building the body, competitions and sport,
a refresh of their corporate brand and competition brands, creating central marketing campaigns for all formats of domestic and international cricket, the design and layout of numerous publications and supporting commercial teams in building and promoting the ECB’s commercial offers.
The ECB and cricket are in a very different place and back where it should be in the hearts and minds of stakeholders, players and the fans alike.