12 YEARS OF SUSTAINED BRAND DEVELOPMENT AND ACTIVATION
The challenge was to develop a comprehensive brand strategy that reinforces FIFA's role and influence as the governing body of world football.
After conducting an extensive research programme, the core drivers of FIFA were identified and the strategic platform created. Through this new structure, all subsequent communications and event developments would grow.
Starting with a brand architecture and creative philosophy that would underpin the positioning and presentation of FIFA and its competitions, FIFA's corporate identity was evolved. Following this, the brand architecture and presentation was developed for each level of competition and activity.
FIFA appointed Whitestone to continue the development of their brand and event identities following the success of the programmes Chris Lightfoot directed at Interbrand. We have since delivered merchandising, positioning and communications programmes and branded numerous competitions including the 2003 FIFA Women’s World Cup China™ and the 2006 FIFA World Cup Germany™.