SHARP, FAST, PHYSICAL
Global squash enters a new era in 2010 at the elite level with the Professional Squash Association introducing measures to enhance the game by making it more accessible and attractive to fans and potential sponsors.
Our task was to create three new identities simultaneously for the PSA including the association’s corporate identity, its premier Super Series tournament and its new web broadcast platform SquashTV.com.
As the PSA had never embarked on a brand programme of this nature it was important to ensure that every part of the project had a clear definition and purpose.
Timing was also a primary factor as the SquashTV.com and Super Series identities had to be completed within firm deadlines to be ready for the start of the first tournaments of the season.