Sharp, fast and physical is probably the best description you can give to squash but that is also representative of many other sports. What differentiates squash, in particular from other racket sports, is the confined space it is played in and the classic postures and stances that players take when playing shots. This set our creative criteria for the identity in using an iconic player stance that could not be mistaken for anything else but a squash player which was reinforced with the inclusion of the confining walls of a squash court.