BUILDING A BROADCAST OFFER
Developing a broadcast website identity that captured the close-quarter action of squash played by the best players in the world warranted an identity that represented excitement and entertainment.
By developing a sub-brand for the PSA’s broadcast website PSASquashTV.com we created an identity with a look and feel that is aligned with a show business brand and enhanced the entertainment value of the offer of the website (produced by Perform Group) on which we creatively advised.
Through the Squash TV identity, the PSA now owns a sub-brand that focuses on the product it offers and not necessarily its association with the PSA in the form of the PSA acronym. The relationship between the two is promoted by the player silhouette ensuring that the identity stays on brand.