WRITING A GLOBAL SPORTING NARRATIVE
The PSA Super Series is the pinnacle of men’s elite squash showcasing the world’s top players in 10 tournaments played all over the globe. We wanted to create an identity that reflected the action and impact of squash played at its highest level through combining bold and contrasting colours to ensure that it had the best possible chance of gaining maximum exposure - irrespective of its positioning when applied to promotional materials.
As part of the PSA family of brands, the Super Series identity retains its relationship to the corporate brand. The identity remains consistent in its appearance wherever it is used, strengthening the PSA brand by driving a constant message to fans, stakeholders and potential sponsors to create a high level of awareness and presence across the globe.