RFU
ENGLAND’S GREEN AND PLEASANT LAND
Rugby has a special place in England and over the years its exponential growth has been overseen by the Rugby Football Union. In 2008 the RFU engaged us to work on re-organising and re-freshing the Union’s brand portfolio. With over 70 sub-brands this was a large-scale project that culminated in the production of eight separate brand books.
Since then, our work with the RFU has continued and includes projects such as Twickenham’s Centenary Identity, the RFU’s new Championship league and on-going development of various aspects of the RFU corporate identity.