RFU Championship
AIMING FOR THE TOP
As part of the RFU’s overall strategy to provide a clear path to the top of the domestic game, bridging the divide between the Guinness Premiership and the tier below was one of the main objectives facing RFU with the new and professional Championship league.
In the electric ball we created an identity that represented the power and excitement of rugby and inspired players, spectators and stakeholders to
progress to the next level of professionalism. Producing an identity that reflects power, energy and zeal is exactly what the Championship is about and encompassing the RFU and the RFU’s colours within the logo ensured consistency and easy integration into the RFU brand family.