CREATING EMOTIVE CONNECTIONS TO DRIVE AFFINITY SALES
Due to our strength in and passion for sports, we were commissioned to create integrated advertising, promotional and retail campaigns to drive sales for the numerous Reebok product lines, including the new team kits for Liverpool FC, Manchester City FC , West Ham United FC and the WRFU. A key criteria of the work was to establish the basis for a Reebok approach that could be extended across a number of areas and promotional activities.
Through our understanding of the Reebok brand and the bond sports fans have with a sport, athlete and club, we created ideas that would deliver sales and a number of additional benefits by establishing Reebok as more than just a sports equipment brand.