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Race for Life

FUND-RAISING

Cancer Research UK’s Race for Life is the largest women-only fundraising event in the UK. Since 1994, women of all ages and fitness levels across the UK have come together at these inspiring events to walk, jog or run 5k to help beat cancer.

Some take part in celebration of surviving a cancer experience. Others take part in memory of a loved one or to give hope to a cancer-free future. But all of them share a common goal: to raise money for Cancer Research UK’s groundbreaking work to beat cancer.

For a number of years we developed the Reebok’s Race for Life marketing materials focusing the language, design and photography on the central ethos and values of Race for Life - rather than on performance or technical excellence.

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