NEVER TO CROSS THE LINE
UKAD’s corporate identity has an important role to play in presenting a professional image and building respect amongst the different communities and areas in which the organisation operates. It needed a design that promoted and demonstrated attention to detail, an internal respect and regard for the organisation and a determined professionalism that would be required from every person within the agency and all those that are involved in sport.
As part of the identity programme we created a series of core elements that included the UKAD Logo and strap-line, the UKAD Line, as well as secondary branding elements, general templates and corporate guidelines for presenting information and imagery. Each element is specifically designed to build the reputation and standing of UKAD by reflecting the core principles of the organisation.