Chris Lightfoot talking about Brand London

Brand London was a talking point for former London mayor and LBC radio talk show host  Ken Livingstone who invited Whitestone CEO Chris Lightfoot onto the show for his insight on how London could be re-branded.

Having led re-branding programmes for major corporations such as British Airways, One World, Volvo and FIFA, Chris was well placed to comment on the approach that should be taken with one of the world's major cities.