Whitestone International’s key messaging and design will be at the forefront of this season’s domestic marketing campaign for many of England’s 18 first-class county cricket clubs.
Funded and managed by the England and Wales Cricket Board (ECB), the campaign has ensured brand consistency across all four domestic competitions while providing a powerful national marketing campaign for the counties for the sixth successive year.
Whitestone International CEO Chris Lightfoot said:
“From an ECB standpoint, they are able to manage their commercial agreements and competition brands while building a strong relationship with their stakeholders.”
“The popularity in which the counties have bought into this concept has been substantial because they benefit from a national marketing perspective at local implementation costs only.”
ECB Marketing and New Media Manager Will Collinson said:
“With 4 different tournaments in the domestic market, there is a real need for a clear vision in order to capture each of their unique offerings. The Twenty20 Cup, NatWest Pro40, Friends Provident Trophy, and the LV County Championship provide us with a robust cricket calendar catering for both the cricket enthusiast and casual sports follower.”
“Whitestone International have worked with us for the last six years and have been instrumental in developing our domestic competition brands.”
