Whitestone International has created the Identity for rugby’s National Sevens Series competition kicking off with its first tournament on June 12 at RugbyRocks 7s in Richmond, London.
Whitestone was favoured ahead of two other brand agencies before focus turned to creating and delivering an identity within the required time frames.
“It was important that we had an agency that had the experience and talent to provide us with a high-quality identity,” says Tim Lacey CEO and Founder of
Ultimate Rugby Sevens who own and promote the series.
“We are absolutely thrilled with the new identity, it resonates with the sport of Sevens and will provide us with the exposure and presence we need to help launch and develop the series.”
“Certainly from a strategic point of view it was important that we not only provided Tim with a solution to fulfill his current needs but also one that would evolve with the series,” says Whitestone Director Chris Lightfoot.
“With Sevens being included as an Olympic sport it was important that the brand also reflected its professionalism and excellence while keeping with
Sevens’ festive spirit.”
The identity will appear on all branding, communications material, team shirts and television graphics.
“I think it will work really well across all media. The shape and colours reflect the excitement and speed of Sevens and the use of solid contours give it a sense of professionalism at the highest level,” says Whitestone Creative Director
Stefan Kraft.
