When you look back in sport over the last 20 years would you be able to remember what some of the biggest sports event brands ever looked like?
Having worked on brands such as FIFA, Adidas, ATP, ICC, IAAF and Reebok, Whitestone CEO Chris Lightfoot has been at the forefront of sport’s changing face in the last two decades.
Chris has been invited to sit on the expert panel for Sportcal’s 20 years of Sport conference in London on May 11th where he will be sharing his insight and knowledge.
20 Years of Sport, or 20YS for short, is a unique global gathering of the sports industry where senior executives from all sectors of the industry will come together to reflect on the last 20 years of sport and discuss and debate what the next 20 years might look like.
Whitestone has established itself as the leading sports brand development agency through an approach based on a deep knowledge of how to build and revenue the emotive bonds fans have with a sport, event, athlete and club and how rights holders and owners meet business objectives through a range of sports offers and association.
Formerly a Creative Director at Interbrand and having developed numerous national and international strategic and creative programmes for the likes of Volvo, BiC, Hewlett Packard, British Airways, Oxfam, Mobil, and IBM amongst others, Chris has adapted his approach to building sports brands.
